Smirnoff - Project Heat

Smirnoff - Project Heat
Graphic design, Creative Direction, Packaging
The brief was to take the iconic Smirnoff brand to new local heights by recruiting a new generation (LPA-24YO) of African consumers, who want to let their creativity shine, with a deliciously bold flavor experience bursting with local flair and energy and is the perfect, contemporary alternative to local white spirits.

To be enjoyed when the evening starts to rumble, creating a wonderful night with friends.
 The design from concept to execution was created with the purpose of attracting Fun Lovers, Trend Setters, and Conscious Creatives in search of great vibes and are always good to go with the flow, they are down to experiment and turn up. With that in mind, the brand was a pioneer in the launch of these products in Nigeria, Tanzania, and Uganda. The central concept of the packaging line communicates a creative, modern, young and fun brand, made for people who seek practicality in everyday life.
CONCEPTS & MOCKUPS
The packaging design brings a consistent graphic design, with proprietary colors and visual elements, such as stamps, stickers and illustrations. The information hierarchy helps to differentiate the products at the highlights as well as other information. In addition, the graphic solution created can be easily deployed in future releases of the line.
Smirnoff - Project Heat
Published:

Smirnoff - Project Heat

Take the iconic Smirnoff brand to fresh local heights by recruiting a new generation (LPA-24YO) of African consumers, who want to let their creat Read More

Published: